MFG: Marketing For Giraffes.
Why the giraffe?

Well, because.
Who doesn’t like giraffes? Giraffes are cool. Giraffes are tall. Giraffes peer downward, surveying a crowded landscape, picking and choosing what to absorb. Intelligent but peculiar. Nose in the air yet aloof.
in a world with increased noise, distractions, and blurring lines between business, journalism, art, writing, and media, who better to peer down at the fray?