Tag Archives: Advertising Theory

TNT: We Know Breezy Melodrama. We Know Advertisers.

Posted on July 10, 2011 by JJH

You probably noticed TNT trumpeting Rizzoli & Isles as the most-watched show on cable, leading up to the second season’s premiere. Like me, you were probably shocked. But apparently this is true. Malleable, but true. Rizzoli & Isles appears to … Continue reading →

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Advertising: Coming Soon to a Rerun Near You

Posted on July 6, 2011 by JJH

I know what you’re thinking. First, you’re stunned that a studio might think the critical acclaim and palpable buzz surrounding Paul Blart Zookeeper isn’t enough to ensure massive traffic on opening day. After watching a litany of trailers with gorillas … Continue reading →

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Update: Mr. Tony Standoff, Day 7. (Er, 6?)

Posted on June 11, 2011 by JJH

I suppose we knew the absence was coming. After all, Tony takes a lengthy vacation every summer, to recharge the cantankerous battery and restore the inner curmudgeon. But this week, with his show awash in drama, we’re not really certain … Continue reading →

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Glenn Beck and Keith Olbermann. Polarizing is the new Approval.

Posted on June 10, 2011 by JJH

Both colloquialism and measuring stick, everyone’s familiar with the Q rating. A muddled quotient of name recognition and emotional connotation, the Q rating may not be a reason for executive decisions, but it underscores each. Oprah Winfrey, kittens and puppies … Continue reading →

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Radio vs. Podcast: The Tony Kornheiser Show

Posted on June 7, 2011 by JJH

You all know I’m a Tony Kornheiser radio junkie, so I apologize for being a little tardy getting to this. But Tony’s show just became a case study for terrestrial radio vs. podcasts – and how not to market either. … Continue reading →

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Postscript: Newsweek.

Posted on March 12, 2011 by JJH

Earlier this week I offered my take on Newsweek’s revamp. Today I point you toward a much more in-depth piece on the magazine’s new partnership in Capital New York by Tom McGeveran. Analyzing the winds of change in editor Tina … Continue reading →

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