Pay college athletes? The oft-argued topic is not only contentious, but simplified beyond regard. Most often, the loudest voices argue in support of athletes receiving salary, and demonizing the NCAA.
Oh, no. Not again.
This week, Business Insider published a six-part debate about the system that’s well worth your time.
The usual suspects provided the usual talking points – Patrick Hruby, Jay Bilas, Joe Nocera. The system should be tweaked. Perhaps athletes should be allowed to profit via endorsement or likeness just like they would in the real world. I don’t disagree.
The temptation in business writing is to go long.
More power and more acceptance means more entitlement. And less thought. How many overstuffed powerpoint presentations have you sat through? How many unedited slides with each and every point times four, because the head of human resources assumes the more tangential bullet points, the better? And didn’t you just delete that four-page email from your CEO? Passive voice and all?
But real, successful business writing isn’t a boring white paper. It’s ad copy: Slogans, copywriting, pitches, presentations. That’s what drives the town car, from email headline to TV commercial tag. And it’s nice whenever the art of quick-and-dirty copy gets its due. Dare I say, it’s where some of the world’s best writers live.
Sometimes I’ll be angry. Sometimes wistful. Sometimes I’ll just point out TV shows I watched. Sometimes, the cerebral me will be woefully late with plaudits for a noteworthy feature. But at least I’ll be on the record. Bonus: You learn more about me, the writer, which helps my ego and keeps you coming back for more. #Hint.
Each week right here, I’ll review my top four items from the week that passed.
The Death of Google is coming. You heard it here first.
Inc., an invaluable magazine and blog for marketing professionals and budding entrepreneurs, highlights industry trends spanning from the boardroom to the frontline, Inc. keeps business leaders plugged in to the global economy.
See how easy that is! PROBLEM / SOLVED. You’re welcome, BlackBerry. Tons of lost opportunity and dollars and market share, and all you had to do was act more “amazing?”
When you’re done inventing a toaster oven that pushes notifications into your earpiece, or whatever, (PRO TIP: Racing Stripes) don’t forget to check out Inc. magazine’s top 10 ways to use your profits. No. 6 is “Buy something amazing.” Wow, full circle!