With absolutely zero irony, today I compliment or pay minor tribute to the greatest ad I’ve ever seen. An advertisement so brilliant in its simplicity, so majestic in its story arc, so exquisite in its execution, so inspiring in its motive that I can’t let it go unseen or unsaid. You know the ad. It’s Nike’s new, musical football spot (Entitled “Fate”), set to The Ecstasy of Gold. Featuring LaDainian Tomlinson and Troy Polamalu, the spot traces the stars’ backgrounds and athletic prowess through southern California.
The cinematography, storyline, plot, and visual elements are nicely done – but the operatic chords of the song give me goosebumps. Seriously, the only way the spot could be more chilling, inspiring, or forceful would be the inclusion of Bob Sanders. In fact, each time I see the spot I crank up the TV, crouch into a track position, and practically launch my head into the brick mantle, jacked beyond belief. I’m ready to suit up and play, for crying out loud. I just did 700 crunches. Franklin the Cat doesn’t know what to think.
Lest you think I can’t be positive, or not tongue-in-cheek, I assure you, I speak the truth. The ad is mesmerizing. Nicely done, Nike.
Now, if you’ll excuse me, I have to go take a shower. And rebuild my living room.
